Supacaz was dreamt up by Anthony Sinyard. Growing up in California surfing, skating, and snowboarding, Anthony Sinyard was always confused why cycling gear/clothing was so dull. 80’s surf brands like T&C Surf, Quiksilver, & Santa Cruz really used vibrant colors.
As a UCI pro Anthony searched far and near for bike brand that emulated the captivating swagger of his favorite surf/skate brands, after coming up empty handed, the idea spawned to create his own brand. A brand which fused high-performance and vibrant style, he called it SUPACAZ.